The predecessor of Lameizi Food Limited Company is Yuanjiang Canning Factory, Yiyang City.In 1998, initiated and invested by Hunan Your-Mart Limited Company, Lameizi Food LimitedCompany was established. As a result of our relentless efforts for decades, such a precarious andoutdated state-owned enterprise has been built to a famous brand in China ' s food industry. Justlike constant dripping water can wear hole in a stone, all staff members stick to the criteria ofhigh-quality and efficiency year after year so that our company has been developing atconsiderable speed. Nowadays, Lameizi Food Limited Company is operated by severalshareholders including Shihezi Dongxing Boda Equity Investment Partnership, Hunan Your-MartLimited Company, Broad Air Conditioning Limited Company etc. with the registered fund of 84Million RMB, serving staff over 1,000 and gross area of 620 Mu. With our steady development,Lameizi Food Limited Company has become one of the major taxpayers and leading enterprises inYuanjiang.
Our company has successively been approved by several domestic andoverseas authentication systems of quality control such as ISO9001：2000,QS, HACCP, FDA, IFS, BRC, KOSHER and Green Food Certification. Thehonors and titles we have been granted include 'China's Well-knownTrademark', 'Demonstration Enterprise of Agricultural Products ProcessingIndustry', 'China's Top 10 Excellent Brands of Canning Industry', 'HunanProvincial Famous Brand', 'Hunan Leading Enterprise of AgricultureIndustrialization', 'Hunan's Famous Brand for Exportation', 'Hunan 'sDeep-processing Engineering Technology Center of Pepper', ''HunanProvincial New High-tech Enterprise' and so on.
Our products cover over 70 varieties and different series like condiments,fruit cans and fruit flesh beverage etc. The most featured products, LameiziChili Sauce, Jupianshuang, Guoli C, have also taken up the representativepositions of food industry, while Lameizi Chili Sauce and Jupianshuangbeing ranked the first in domestic market occupancy. At present there arefive wholly-owned subsidiaries: Hunan Guozimei Beverage LimitedCompany (focusing on fruit flesh beverage), Hunan Lameizi CondimentsLimited Company, Yuanjiang Food Factory of Lameizi Food LimitedCompany (Yuanjiang, Yiyang City), Hunan Dongkou Lameizi Food LimitedCompany (Dongkou, Shaoyang City), Hunan Taoyuan Lameizi FoodLimited Company (Taoyuan, Changse City).
We stick to our principle of 'Concentration builds up high quality;innovation ushers in bright future', investing 5%-6% of our annual salesrevenues in new researches and development and devoting ourselves toproviding our mass consumers with healthy, safe and delicious foods.Depending on our independent researches and technology innovation,'Determination of Total Capsaicinoid Content and Representation ofPungency Degree in Capsicum and Its Products' which is initiated andenacted by Lameizi has officially become the national standard since March2008' creating a precedent for the standardized production and sales ofcapsicum products. In 2010, we have built the first automatic production linefor chili sauce in China and become the only company that realizedfull-automatic production among the entire Industry. We have alsosuccessfully constructed China's first refrigeration storage for fresh orangesand obtained a national patent.
In 2011, our company has completed further upgrade of orangedeep-processing technology and production. Relying on ourindependently-developed sugar molecules suspension technology, thecrystal clear orange flesh remains fresh tastes and nutrition. Ourfull-automatic production line of orange flesh represents the top level inChina's food industry with the annual production volume of 50,000 tons. In2012, an additional investment of 100 Million RMB has been put inintroducing the most-advanced fruit flesh beverage production line whichproduces 24,000 bottles per hour. On the International Cooking Contestheld in the Beijing Olympic Park (June 20, 2012), the distinctive course'Boiled Babylonia Areolata in Chili Sauce and Wine', which used LameiziChili Sauce as the main condiment, has obtained the 'Gold Award'.Undertaking the mission of inheriting Chinese cuisine culture and bring it tothe splendid global stage of cultural exchange, we are the new card thatshows the profound cuisine culture of China.
We will always hold our development strategies of 'Integrity, Quality andInnovation', making every effort to energize our national brands. So far, oursales network has covered nearly 30 provinces, autonomous regions anddirect-controlled municipalities and commanded a ready overseas marketin America, India, Malaysia and South Korea etc. In the coming years, wewill realize our great dreams gradually and steadily. Every kitchen deservesour Lameizi products. We are striving to be China's first brand of fruit fleshbeverage. For accomplishment of a century brand, for achievement of aten-billions enterprise.
Distinctive Honors of Mr. HUANG Zhiqun (CEO):
The Ninth NPC Representative of Hunan Province
The Eleventh NPC Representative of Hunan Province
National Model Worker of Light Industries
The Third NPC Representative of Yiyang City
The Fifth NPC Representative of Yiyang City
Outstanding Young Entrepreneur of Yiyang City
' Top10 Distinguished Youth ' (Third Term) of Yiyang City
Excellent Enterprise Operator of Yiyang City
HUANG Zhiqun, male, belonging to the Han nationality, was born on October 1965, Yuanjiang.
He is a member of CPC and has obtained a Master Degree on Economy and the title of economist.
Now he has been serving as the CEO, General Manager and CPC Committee Secretary of Lameizi
Food Limited Company (Ltd.).
After graduation in 1984, he served as a member of the Municipal Industrial Committee, deputy director of the Economic and Trade Bureau and the chief clerk. However, he quitted his public
office job in 1997 and undertook the position of factory director of Yuanjiang Canning Factory which was on the verge of bankruptcy. The factory used to the provincial leading enterprise in the
food cans industry, but confronted with huge market crisis at that time. When he took over the factory, its production had been discontinued for over 5years, many things waiting to be done.
Facing with challenges, he set up the brand ' Lameizi ' with all his passion and ambition. Then Lameizi Food Limited Company was established in 1998. Since then, the company had successfully launched various products including condiments, fruit cans and fruit flesh beverage.All of them represented a famous brand. During the past 18 years, he dared to undertake tasks,
make innovation, boost development and kept hard-working in the food industry, finally found the
unique way and achieved remarkable results.
We are the best team, we are invincible!
We keep our promises：
Make our business prosperous，keep our virtue stainless;
Build our firm resolution , embrace our perfect vision.
The image of 'Lameizi ', regarded as the everlasting symbol of our developing enterprise, has been designed to be our enterprise emblem with the explanations below:
The image is portrayed with rough and abstract lines, referring to the enthusiastic and positive personalities of the girls who were born at the Dongting Lake and fed by the natural mountains and rivers.
The image shows a simple, quiet, fair and well-bred girl that represents the calmness and confidence of our enterprise while confronting with the complicated and fickle market-oriented economy. These are our unique and irreplaceable characters. We hope that the image of 'Lameizi (Spicy Girl)' conveys the impression of integrity, sincerity and honesty. From the tranquil countryside to the bustling downtown, our Lameizi (Spicy Girl) has been coexisting with the everlasting times as well as leaving a faithful and adorable impression.
'Redness, Purity, Passion, Vigor'
In red times, with red spirits, start our red business;
With pure hearts, for pure products, keep our pure quality;
With chipper characters, and chipper attitudes, develop our chipper styles;
By vigorous chase, and vigorous fights, embrace our vigorous future.
For building the “aircraft carrier” of food industry, for obtaining the recognition from society;
For establishing the first-class brand, for becoming the top-ranking enterprise
In accordance with international food production requirements, the factory has made GMP, SSOP,HACCP and practically implemented them in the production process.According to the supplychain management system and the principle of providing customers with extended services, thecompany has made great effort to build a strong team for quality management and providedquality assurance for the customer throughout the whole process including material purchase,production, finished product and delivery etc. The raw material base of 100,000 Mu was built onthe basis of GAP , meanwhile, being equipped with perfect quality and safety assurance systems.To meet the requirements of the international market, we also acquired international certificatesfrom third-party organizations including ISO9001: 2000, HACCP, FDA and KOSHER. Thecompany and Hunan Agricultural University jointly enacted the 'Methods for MeasuringCapsaicin and Pungency degree' and 'Sensory Evaluation Methods for Pungency Degree of Chiliand Derivative Products '. These two standards, in December 2007, have officially become thenational standards for pepper and created a precedent for the standardization of chili productionand sales.